Nickname?

Hack (heehee! Ok… Jen didn’t give us one but we thought this would work)

From?

St. Albans

Position?

Senior Account Manager

Where did you used to work ?

I was at News International for five years, working on Partnership Promotions for The Sun, News of the World and Fabulous.

What campaigns are you working on now?

O2 Priority Moments

Why you wanted to join Cherry London?

Having only ever worked Client side, I wanted to experience agency life and Cherry is everything an agency should be. They’re sassy, switched on and really deliver results-  plus they’re only getting bigger and better, so it’s a very exciting time to be part of it.

Favourite marketing campaign/advert in the last year?

The British Heart Foundations Hands only CPR campaign. It’s an incredible way of getting such an important message across in a really relevant and memorable way.

You’ve got to pull an all nighter working on a presentation for the next day. What keeps you going?

Haribo Tangfastics and ginger beer- just the right amount of sugar and fizz to keep you going.

Tell us something that no one knows about you?

I appeared in Dear Deidre’s photo casebook in The Sun.

Sour cherries, cherry chapstick, fresh cherries, cherry coke… what’s your favourite type of Cherry?

I love Cherry Bakewells (but always leave the glace cherry- yuck)

]]> http://cherrylondon.com/news/cherry-introducing-jennifer-cader/feed/ 0 http://cherrylondon.com/news/get-the-london-look-at-vodafone-london-fashion-weekend/ http://cherrylondon.com/news/get-the-london-look-at-vodafone-london-fashion-weekend/#comments Tue, 24 Jan 2012 15:18:33 +0000 admin http://cherrylondon.com/?post_type=news&p=1821  

While London Fashion Week remains the elusive playground of the high and mighty in the fashion industry (and those good enough to blag their way past the velvet ropes!) Vodafone London Fashion Weekend is public domain. And as soon as the last model struts down the catwalk in the final A/W 2012 show, Somerset House opens its doors to exhibit the largest designer shopping event in London.

More than just a shopping trip, Vodafone London Fashion Weekend is an event filled with a portfolio of up-and-coming and established British designers and brands including Jaeger London, Pringle of Scotland, Holly Fulton and Twenty8Twelve.

Guests can book an appointment to get the catwalk hair looks at the Toni & Guy stand, sip fruity cocktails in the Chambord VIP lounge, have a custom manicure at the Broadway Nails booth and feel like they’re part of the fashion in crowd as they watch the live catwalk shows, with celebrity performers and presenters including Tinchy Stryder and Caroline Flack.

But how does Cherry London fit into this fashion scene?

Our team is supporting Vodafone London Fashion Weekend organisers by helping them to utilise their partner, designer and sponsor relationships to boost engagement and traffic to their social media channels.

Through editorial features, style galleries, fashion advice, competitions and special offers, the Vodafone London Fashion Weekend Facebook page has become a hub for all things fashionably London.

And by incorporating an interactive welcome app into the Facebook page, alongside strategically positioned Facebook Ads, so far we’re looking pretty trendy, hitting our new fan targets with a month to go before the event!

You can follow our fashion journey to Vodafone London Fashion Weekend on Facebook and Twitter

 Hanna Flint

For Senior Account Director, Liz Whitney, sorry wasn’t the hardest word in her favourite viral marketing campaign:

“When Johnson & Johnson in Canada had a distribution glitch in 2010 it caused their very popular ‘O.B. tampons’ to be taken off the shelves, resulting in the withdrawal of the line altogether. Oops, big mistake.

General uproar from Canadian newspapers and women followed, with boxes of O.B Tampons trading for $99 on eBay as customers bought up enough boxes to get themselves through the menopause. That’s some serious brand loyalty being damaged right there.

So how do you make it up to these women, without highlighting the original error to the rest of the world?

Send a personalized video apology on an epic scale…

Hats off to the agency Lowe who put together this cheesy personalised music video and turned a potential brand disaster into a heart-warming viral hit. I can’t even buy this product, but somehow now I’m a fan of their brand. Pure marketing gold.”

Sales Manager Sophie Harris was transported by this airline’s playful prime time adverts:

“Following on from the 1980s homage to shell suits, sunglasses and even bigger mullets (after 25 years and they are still red hot) came the very slick and beautifully coordinated “You’re airline’s either got it or it hasn’t”, from Virgin Atlantic.

From swimming hostesses serving up a sensual storm to swarve men reduced to shame in an x-ray relevation of their undies, this James Bond-esque ad was beautifully devised and definitely makes me wish I had a licence to fly business class…”

Our Marketing Executive Hanna Flint, was blown away by a certain gym’s billboards:

“As a bit of a writer, my favourite type of marketing is always copy led. Making an impact isn’t just about garish images and big name faces. Sometimes all you need is a few words to leave a lasting message. So when I saw the Fit4less billboard posters there was only two things that went through my mind:

1. Brilliant.
2. Where do I sign up?”

From the Big Apple but don’t let that fool you, Lisa’s a Cherry at heart…

Nickname?

Dean (it’s a New York joke)

From?

Long Island,  New York

Position?

Account Director

Where did you used to work ?

For the majority of my career I’ve worked in the music and film industries; previous to Cherry I put together strategic marketing and promotions partnerships for the Walt Disney Company and Marvel Studios with brands across various categories including FMCG, Automobile, Telecomms, and IT.

What campaigns are you working on now?

O2 Priority Moments

Why you wanted to join Cherry London?

Cherry is a dynamic and innovative agency that specialises in a growing and lucrative aspect of marketing – brand partnerships.

Favourite marketing campaign/advert in the last year?

The Yeo Valley Farmer boy band, The Churned  what’s not to love?  Cute guys, satire, and tractors.

You’ve got to pull an all nighter working on a presentation for the next day. What keeps you going?

Espresso!

Tell us something that no one knows about you?

I played soccer for over 20 years, all through school and university.

Sour cherries, cherry chapstick, fresh cherries, cherry coke… what’s your favourite type of Cherry?

Love ‘em all!

]]> http://cherrylondon.com/news/cherry-introducing-lisa-deluca/feed/ 0 http://cherrylondon.com/news/join-the-band-with-jose-cuervo/ http://cherrylondon.com/news/join-the-band-with-jose-cuervo/#comments Tue, 13 Dec 2011 14:03:43 +0000 admin http://cherrylondon.com/?post_type=news&p=1757 Whether you’re 16 or 60, there’s no denying that at some point in our lives we’ve all dreamt of taking the stage, in front of a crowd of millions, as the lead singer/guitarist/drummer/triangle player of a multi-platinum selling rock band.

Well for most of us that dream never came to fruition (other than at the office karaoke party) but thanks to an innovative marketing campaign by Jose Cuervo, music lovers could become an integral part of an award-winning band’s music video.

OK Go is a band recognised for its creative and elaborate music videos and in a brand partnership with the Brazilian Tequila, they created #Shotcast, a video player that follows the band’s performance in Rio, with each pixel represented by fans’ Twitter or Facebook profile picture.

All the fan had to do was mention #Shotcast in a status update during the concert to appear as a pixelated part of the music video. This initiative is just one aspect of a mini-tour with Cuervo International, who view this partnership more as a creative collaboration between a risk-taking family owned spirits business and the “biggest viral video brand” in the world, than a sponsorship deal.

OK Go have been controlling their financing since leaving EMI records in 2010 by undertaking a number of mini partnerships with brands like Jose Cuervo. This defiant tactic has definitely shaken up the long held perception that record label funding is an essential part of any musician or band’s survival in the industry.

“[Being an independent] means that you can make partnerships that make sense,” says lead singer Damian Kulash. It certainly made a lot of sense for their fans whose anticipation of the video meant #Shotcast was trending on Twitter a day before the actual event.

For OK Go, entering into the realm of marketing partnerships has proven a successful move, and in this example, we can see the new and innovative possibilities available in social media marketing to connect with fans and consumers alike.

Brand Partnerships can be so much more diverse than just a string of TV indents and free gifts with purchase. And with a willingness to push the boat out to reach audiences on more than just a consumer level, we can expect more bands, artists and popular cultural icons to want to be a part of this brand evolution.

Hanna Flint

Nickname?

Pippa ( and no it has nothing to do with my bottom)

From?

East London (ok ok Essex)

Position?

Campaign Sales Manager

Where did you used to work ?

Archant Life Publishing

What campaigns are you working on now? 

O2 Priority Moments

Why did you want to join Cherry London? 

An exciting opportunity to work on great campaign and change my career path for the better!

Favourite marketing campaign/advert in the last year?

I am totally obsessed with Chanel – although it’s not a new one I melt every time I see the Xmas ad with Audrey Tataou  for Channel No5

You’ve got to pull an all nighter working on a presentation for the next day. What keeps you going?

Sugar, Caffeine and the knowledge that I will reward my efforts with new shoes.

Tell us something that no one knows about you?

I asked Tom Jones if he was wearing a wig…over dinner (he assured me he wasn’t)

Sour cherries, cherry chapstick, fresh cherries, cherry coke… what’s your favourite type of Cherry?

Sakura Cherry Blossom Perfume (if you were wondering what I wanted for Christmas)

This commercial partnership places M&S as the sole fashion partner for the 2011 series of the X Factor and includes a number of high-value placements for M&S including a dedicated stand at the X Factor Live Final at Wembley. It also gives them a permanent slot on the fashion section of the X Factor website, weekly competition mentions, as well as prime TV advertising space during the next 6 weeks of airtime for The X Factor and The Xtra Factor shows on ITV1 and ITV2.

It kicked off in August when the show started but the advert is more the culmination of the activity than the start. All the key styles and trends for autumn/winter 2011 are worn by the contestants in the commercials and users will also be able to access extra footage on itv.com.

This partnership is a fantastic opportunity for M&S to reach the 16-24yr old demographic, which luckily enough, happens to be the age range of the remaining X Factor contestants. With the finalists wearing the new fashion range (including items by youth designer Henry Holland), the retailer is doing well to re-position itself as a more fashionable brand for younger people.

Marketing is getting harder, and so basic sponsorship ads like the Talk Talk indents are not going to be enough. That’s why finding the right partner is key to lifting your brand. M&S have definitely found the right partner in this hugely popular TV show, allowing them to integrate the well-known X Factor brand across their own marketing channels. And with posters, competition prizes and customer communications thrown into the mix, this partnership is much more than just a badging exercise.

Steve Sharp, Executive Director of Marketing at Marks & Spencer, commented, “M&S joining forces with The X Factor makes perfect sense. Styling and fashion is a crucial part of The X Factor journey – for both the contestants and the viewers. So what better partner for the nation’s favourite entertainment show than the nation’s favourite retailer?”

But whether The X Factor can be called “the nation’s favourite” is a question that needs to be addressed with audience figures for the talent show dwindling by the minute. The X Factor rakes in around 10-13 million viewers an episode, which to some seems pretty impressive, but compared to last year’s competition, that’s a huge drop of 2 million.

Some blame the judges, or the lack of talent in this year’s line-up, but most believe it’s the sheer number of adverts that are disturbing the viewing experience. But even with all this negative press, and lower viewing figures this is still a great example of how partnership marketing can not only extend the reach of your brand but increase it’s credibility and relevance.

So for Marks and Spencer’s sake let’s hope the audience see this Christmas marketing campaign as an extension of the show rather than another interruption.

Hanna Flint