While London Fashion Week remains the elusive playground of the high and mighty in the fashion industry (and those good enough to blag their way past the velvet ropes!) Vodafone London Fashion Weekend is public domain. And as soon as the last model struts down the catwalk in the final A/W 2012 show, Somerset House opens its doors to exhibit the largest designer shopping event in London.
More than just a shopping trip, Vodafone London Fashion Weekend is an event filled with a portfolio of up-and-coming and established British designers and brands including Jaeger London, Pringle of Scotland, Holly Fulton and Twenty8Twelve.
Guests can book an appointment to get the catwalk hair looks at the Toni & Guy stand, sip fruity cocktails in the Chambord VIP lounge, have a custom manicure at the Broadway Nails booth and feel like they’re part of the fashion in crowd as they watch the live catwalk shows, with celebrity performers and presenters including Tinchy Stryder and Caroline Flack.
But how does Cherry London fit into this fashion scene?
Our team is supporting Vodafone London Fashion Weekend organisers by helping them to utilise their partner, designer and sponsor relationships to boost engagement and traffic to their social media channels.
Through editorial features, style galleries, fashion advice, competitions and special offers, the Vodafone London Fashion Weekend Facebook page has become a hub for all things fashionably London.
And by incorporating an interactive welcome app into the Facebook page, alongside strategically positioned Facebook Ads, so far we’re looking pretty trendy, hitting our new fan targets with a month to go before the event!
You can follow our fashion journey to Vodafone London Fashion Weekend on Facebook and Twitter