The challenge:

How do you change fans’ perceptions of the Premier league and create a sporting legacy?

The solution:

Away fans are a vital part of what makes Premier League football. We created a central platform – The Away Fans App - through which football clubs can inform and engage away fans, and give them value back at every stage of their away match experience through relevant offers and incentives. From the moment they start their travel plans, to the moment they arrive back home the app supports and enhances their experience with content, key utilities, deep social connectivity and targeted offers.

The result:

With over 120,000 downloads in its first season, Away Days has quickly established itself as the must have companion app for travelling fans. We delivered relevant and engaging brand partner rewards that met the needs of fans across a wide range of sectors that benefitted all areas of the away day experience, from food & drink to accommodation, service stations and travel. We look forward to building on this success in the up and coming 2015/16 season.


Our CEO & Founder Tamara Gillan tells top CMOS how Cherry and O2 have changed loyalty and partnership marketing forever #strongertogether #greatpartnerships @cmoinspired
It certainly is #fångadagen #lifeiswhatyoumakeit #strongertogether @kopparberguk
When two fantastic worlds collide @joeandseph and @waltdisney_productions give us BFG frobscottle popcorn #greatpartnerships
Our lovely @catherineferrer getting her groove on with the locals #socialcherries
Did you know that one of today's snapchat filters is a cherry? We love it! #thecherryway #sillycherries
Welcome home to Team GB on flight BA2016, the 747 repainted with gold nose @teamgb @british_airways #greatpartnerships
Nine gold medals down in Rio, I bet Virgin Media are delighted #greatpartnerships
No more last trains home. No more nights out ending at midnight... It is here. #nighttubeiscoming @transportforlondon @timeoutlondon
That's right, it's Thurs@5 here at HQ and we've got #rio2016🇧🇷 Question of Sport
Best holiday sweets ever. Thanks @beccamartin171 we've missed you, welcome back!
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