The challenge:

How do you change fans’ perceptions of the Premier league and create a sporting legacy?

The solution:

Away fans are a vital part of what makes Premier League football. We created a central platform – The Away Fans App - through which football clubs can inform and engage away fans, and give them value back at every stage of their away match experience through relevant offers and incentives. From the moment they start their travel plans, to the moment they arrive back home the app supports and enhances their experience with content, key utilities, deep social connectivity and targeted offers.

The result:

With over 120,000 downloads in its first season, Away Days has quickly established itself as the must have companion app for travelling fans. We delivered relevant and engaging brand partner rewards that met the needs of fans across a wide range of sectors that benefitted all areas of the away day experience, from food & drink to accommodation, service stations and travel. We look forward to building on this success in the up and coming 2015/16 season.


Cherry London
7-9 William Road
T:+44 (0)20 3111 0500