How do you get your customers to view you as the expert and stand out against the competition?
We understood that there’s more to good skincare than just the products you use – your fitness, nutrition and lifestyle all have a part to play in having healthy skin. So we created powerful brand partnerships with experts in the fields of fitness and nutrition to enhance Simple’s value proposition, cement credibility and extend their brand marketing reach. We teamed Simple Sense with leading fitness brand ASICS, using their bespoke training plan to leverage the Simple Sense proposition as well as joining forces with innovative new healthy-eating brand-on-the-block Hello Fresh, which champions healthy eating and skin-loving recipes.
The brand partnerships connected with 25% more people than Simple’s previous activity, engaging a third of their inactive customers. The partnership marketing also secured tens of thousands of pounds in media value in the process.
“We never expected to see such great levels of engagement. Partnerships have proven to be a great way to connect with our customers, and we wouldn’t hesitate in getting involved with another campaign.”
Darius Alexander, Marketing Director, Hello Fresh