The challenge:

How do you go the extra mile to win loyalty when your customers don’t recognise you as their first port of call… in a market where your competitors are already leading the charge?

The solution:

In 10 key cities, from London to New York, Paris to Moscow, we created an International Traveller Programme for VISA that unlocked bespoke travel content, unique rewards and exclusive treatments in the form of quality brand partnerships.

Partnering with the most exclusive hotels, the hottest retail destinations, and top restaurants and attractions in these cities, tied together with high-end media content partners, we built a platform enabling VISA to engage customers directly and keep their cards front of wallet and front of mind when travelling.

Partnerhips delivered a free afternoon tea and courtesy car when staying at the Dorchester in London, and an exclusive room upgrade and champagne on arrival for a night’s stay at The Landau in London.

The result:

An exclusive shopping pass at Bloomingdales, Rinascente, Liberty or Westfield.

By creating premium international partnerships with world-renowned brands we helped Visa cement their reputation as one of the leading brands for international travel within the finance sector. We opened up a much need dialogue with VISA customers outside of their everyday bank relationship, and partnered VISA with brands they’d never worked with before, developing relationships on an international scale.

“Cherry make the process easy, and always deliver against our merchant offer targets, across multiple projects and against very tight deadlines and challenging briefs.”
Leezil Rossi, Head of UK Member Loyalty, Visa Europe


Our CEO & Founder Tamara Gillan tells top CMOS how Cherry and O2 have changed loyalty and partnership marketing forever #strongertogether #greatpartnerships @cmoinspired
It certainly is #fångadagen #lifeiswhatyoumakeit #strongertogether @kopparberguk
When two fantastic worlds collide @joeandseph and @waltdisney_productions give us BFG frobscottle popcorn #greatpartnerships
Our lovely @catherineferrer getting her groove on with the locals #socialcherries
Did you know that one of today's snapchat filters is a cherry? We love it! #thecherryway #sillycherries
Welcome home to Team GB on flight BA2016, the 747 repainted with gold nose @teamgb @british_airways #greatpartnerships
Nine gold medals down in Rio, I bet Virgin Media are delighted #greatpartnerships
No more last trains home. No more nights out ending at midnight... It is here. #nighttubeiscoming @transportforlondon @timeoutlondon
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Best holiday sweets ever. Thanks @beccamartin171 we've missed you, welcome back!
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