Partnerships

Category : Book Reviews

Marketing: a Love Story: How to Matter to Your Customers by Bernadette Jiwa

July 2015

Reviewer: Emily Dobie, Account Executive Bernadette Jiwa’s fourth book ‘Marketing: a love story’ is a compelling and comprehensive guide to changing marketing’s reputation as a “necessary evil”. Jiwa champions the ‘human’ side of marketing and talks extensively about the importance of understanding our customers and earning their trust while criticising the tendency to forget our […]

Loyalty 3.0 By Rajat Paharia

February 2015

Reviewer: Charlie Hills, strategy director “This book provides a fascinating insight into one of the biggest marketing buzzwords of the moment – gamification. It is one the few books that never leaves my desk.” Gamification is a subject which comes up often at Cherry – across a broad range of marketing we have a lot […]

The Effortless Experience By Matthew Dixon et al

Reviewer: Charlie Hills, strategy director “Customer service is getting it wrong…it should be less about offense – bending over backwards to please customers – and more about defense…preventing frustration and delay” Effortless Experience is an unusual book for a marketer to read because it is primarily about customer service, not ‘marketing,’ howev-er it’s a fascinating read […]

Consumer.ology By Philip Graves

September 2014

Reviewer: Elliot Connolly, account executive ‘Consumer.ology is a fascinating and frank read that exposes the strange habits and illogical routes that we (the consumer) take on the path to purchasing.’ Consumer.ology is a fascinating and frank read that exposes the strange habits and illogical routes that we (the consumer) take on the path to purchasing. […]

The Daring Book for Boys in Business By Jane Cunningham and Philippa Roberts

Reviewer: Gerri Carr, group account director ‘This is the important thing to note about this book – it is not about just ‘how to market to women’ as the sub-title might indicate. It is really about understanding how to market to both men and women.’ The Daring Book for Boys was an interesting read.  The […]

The 2014 Non-Obvious Trend Report15 surprising new trends changing how we buy, sell or believe anything Curated by Rohit Bhargava

Reviewer: Charlie Hills, strategy director ‘If one of those questions is “what is it my customers actually want from my brand/product now… and how is it going to change?” then you will find it very hard not to like this book or find it applicable to your working week.’ If you work in marketing in […]

Inside her pretty little head By Jane Cunningham and Philippa Roberts

Reviewer: Charlie Hills, strategy director ‘This is a great book; it will change how you think, how you work and importantly how you do ‘marketing.’ Inside her pretty little head – is, as the authoress intends me to say, a great read, from the expertly applied science, case studies, market insight and rigorous thinking to […]