Partnerships

Category : White Papers and Reviews

Brand loyalty; the gift that keeps on giving

February 2015

Consumers are more empowered than ever to choose to be loyal to a brand – but also freer to switch to another. It’s a problem many brands are struggling to deal with, compounded by technology putting many of their customers out of physical reach. The most powerful solution is to build a strong emotional connection […]

‘How superbrands create meaningful brand loyalty;’ a market review

September 2014

What all the big brands have in common is a bunch of very loyal customers. And not only are they loyal, they actually do, think and feel what the brand wants them to. These brands do what seems like the impossible. But is it? After doing some digging we’ve realised that customers are inspired to […]

No woman is an island, and neither is any brand. What makes women tick and how to market to them using brand partnerships

September 2014

It’s a universally acknowledged truth that women make more than 80% of all consumer purchasing decisions. But it’s less acknowledged that 91% of women say advertisers don’t understand them. And because of this, only 13% admit that marketing is the chief influencer in buying from a brand. It makes you realise that most marketers are […]

Customers aren’t for Christmas; how brand partnerships can make all the difference

This Christmas, brands will spend millions trying to entice customers to action – to choose their particular product or service over another, to get their message across, to get their Facebook post liked and shared… Each will be trying to carve a unique space in people’s hearts “guaranteeing” their share of the Christmas buzz and […]

How superbrands create meaningful brand loyalty; a market review

December 2013

What all the big brands have in common is a bunch of very loyal customers. And not only are they loyal, they actually do, think and feel what the brand wants them to. These brands do what seems like the impossible. But is it? After doing some digging we’ve realised that customers are inspired to […]