We're passionate about partnerships

It's the heart and soul of what we do.

We believe in the power of people coming together and producing greater things than they could on their own.

We are regularly quoted in the industry and speak publicly about our field. And we'd like to share our thinking with you to illustrate best practice, explore ideas and theories, and generally inspire.

We have generated white papers, surveys and our own events, as well as drawn inspiring examples from the outside world. Enjoy and share them.

Partnerships Thinking

White Papers and Reviews

We commissioned this report to get to the bottom of what really influences women to buy a brand, what makes them tick, what marketers can do to connect with women.

Read more here

Surveys and Infographics

Our latest survey on what really influences women to buy a brand revealed 1 in 3 say a recommendation from someone they know is the most important influence.

Read more here

Cherry Jams

Our first event around marketing to women saw expert speakers from the Huffington Post, Sport England, Mio Skincare and Cherry London debate what marketers can do to engage women.

Read more here

Book Reviews

How superbrands create meaningful brand loyalty;’ a market review of three amazing brand partnerships: Topshop and Google+ for London Fashion Week, Movember and Gillette and Coke.

Read more here

Inspiration for brand partnerships


Click here to read our Inspiration Magazine on Flipboard.


Cick here to see our Market Reviews on Pinterest.

Partnerships Marketing Mag

Click here to read about the latest and greatest brand partnerships.


Our CEO & Founder Tamara Gillan tells top CMOS how Cherry and O2 have changed loyalty and partnership marketing forever #strongertogether #greatpartnerships @cmoinspired
It certainly is #fångadagen #lifeiswhatyoumakeit #strongertogether @kopparberguk
When two fantastic worlds collide @joeandseph and @waltdisney_productions give us BFG frobscottle popcorn #greatpartnerships
Our lovely @catherineferrer getting her groove on with the locals #socialcherries
Did you know that one of today's snapchat filters is a cherry? We love it! #thecherryway #sillycherries
Welcome home to Team GB on flight BA2016, the 747 repainted with gold nose @teamgb @british_airways #greatpartnerships
Nine gold medals down in Rio, I bet Virgin Media are delighted #greatpartnerships
No more last trains home. No more nights out ending at midnight... It is here. #nighttubeiscoming @transportforlondon @timeoutlondon
That's right, it's Thurs@5 here at HQ and we've got #rio2016🇧🇷 Question of Sport
Best holiday sweets ever. Thanks @beccamartin171 we've missed you, welcome back!
Cherry London
7-9 William Road
T:+44 (0)20 3111 0500