Challenge
Malibu wanted to reach 18-34 year old women who are obsessed with the latest trends, fashion and celebrity lifestyles. And to turn Malibu into the drink of choice for girls getting ready for a night out.
Our approach
Cherry created a campaign which tapped into the shared excitement of 'the getting ready moment,' brought to life by partnering with high profile beauty and fashion partners ghd, Nails Inc, Fake Bake and Lipsy. Partners provided the latest fashion trends and beauty advice and unique make over experiences as part of the Malibutique experiential tour, £350k media campaign and social media app.
