Challenge
O2 wanted to build on the success of Priority, the exclusive and wildly popular VIP ticketing service, by rewarding their customers with exclusive offers and experiences from brands they love.
And be clever about it.
Priority Moments is O2’s biggest marketing initiative this year and uses the latest targeting and geo location to make rewards relevant to who customers are, where they are, and what they’re doing.
Our approach
Cherry got out our big black book, approaching five categories of brands to build 12-month strategic partnerships with the UK’s leading brands for the launch of O2’s Priority Moments channel.
O2 got a year’s worth of exclusive, best-in-the-market rewards and offers for their customers.
Our partners were championed in O2’s ATL and marketing activities, and are seeing increased footfall and incremental spend. And we’re adding new partners every day
